“I’ve personally selected my favorite strains for you to enjoy,” states Snoop on the website. Along with such high-profile stoners as Willie Nelson, Wiz Khalifa and Cheech & Chong – Broadus looks to become a major licensing player in the emerging legalized hemp economy.
“All of that unfolded when I was able to live my life.”īut it is through his cannabis companies Leafs by Snoop and investment firm Casa Verde Capital - boasting investments in weed-delivery service Eaze, among others - that Snoop has proved most valuable. “Game-show host, chef, football coach,” Snoop told Variety. 47-year-old Long Beach native Calvin Broadus, broke into the rap game more than two decades ago, releasing such hit albums as “Doggystyle” and “The Doggfather,” but his appeal has broadened into the mainstream as host of the primetime TBS game show reboot of “The Joker’s Wild,” and on VH1’s “Martha & Snoop’s Potluck Dinner Party” with Martha Stewart herself. Snoop Dogg High on Outlook for Budding Cannabis Biz Popular personality proves potent pitchman for legal pot products The Leafs by Snoop line includes varieties of marijuana and edibles including fruit chews, extending the reach of the brand. The whiskies were released nationwide this fall. “We’re getting ready to celebrate the end of this amazing story, and the whiskey can be part of fans’ own celebrations,” Peters says. The experience of drinking the whiskey during “Game of Thrones” viewing parties is HBO and Diageo’s hope. “We’ve found in our research that there is an overlap between the adult ‘Game of Thrones’ fan and the adult Scotch enthusiast,” Sanborn says. The pairing of alcohol and “Game of Thrones” seems a natural fit, thanks to characters including Cersei Lannister, who has a proclivity for wine, and her brother Tyrion, whose motto is “I drink and I know things.” Sanborn explains that the Cardhu Gold Reserve, for instance, celebrates the female leadership of Daenerys and House Targaryen, as the Cardhu distillery was “pioneered by two women during the 1800s when the industry was almost entirely male-dominated.” The idea emerged from the fact that “we happen to have one of the northern-most distilleries in Clynelish that survives long, hard winters,” says Dan Sanborn, Diageo VP of PR and entertainment marketing.ĭiageo also created eight single malts by aligning the locations and histories of their Scotland distilleries with the virtues of the Houses of the Seven Kingdoms and the Night’s Watch. The Night King calls forth his icy army in Diageo’s White Walker by Johnnie Walker. But according to HBO’s VP of licensing & retail, Jeff Peters, “we’d been looking for partners in the licensed spirit space for a while,” which was where Diageo’s pitch came in for limited-edition Scotch whiskey. The “Game of Thrones” brand is no stranger to beverage partnerships, having released specialty collections of beer and wine.
#SNOOP DOGG 2018 ALL STAR GAME SERIES#
HBO Partners With Diageo to Create ‘Game of Thrones’ Tie-In Whisky White Walker blend and single malts for Westeros houses link to global hit series The harsh, cold winters around the Clynelish distillery inspired Diageo to create the “ Game of Thrones” tie-in, White Walker. Our creative team has always had a blast working on it.”
“It’s a property that has reinvention in its DNA. Thirty-five years into the Turtles life cycle, Kaufman says it still feels new. So we slowly removed product from the shelves.”įor the 2018 2D relaunch, in which co-executive producers Ant Ward and Andy Suriano return to the humor and action of the original comic book, with a young, multicultural cast (and different species of turtles), Viacom collaborated with Playmates to invent a new toy line, replacing the older products on the shelves. “So we took a pretty bold step, and decided as a company: we’re going to pull back on Turtles.
“In late 2015, we decided that we want to manage our own future and our own contractions of retail,” she says. So: mission accomplished.”īut there’s a property life cycle to all IP, and Kaufman eventually noticed a consumer products decline in the Turtles merchandise. 1 selling action figure, for multiple years. And then we found a creative team that was ready to reinvent it.”Īfter relaunching it for a new generation of kids and their nostalgic parents, Kaufman says, “it quickly became the No. “It felt like Nickelodeon: Four brothers, it’s funny, amazing adventures, wasn’t that violent. So Viacom found TMNT, which was then a dormant intellectual property. “Frankly, in our own portfolio of development, there wasn’t a property that would go down the action figure aisle.”
“Back in 2010, we were thinking of making a meaningful play in the consumer products business,” she says. According to Pam Kaufman, Viacom/Nickelodeon’s president of consumer products, merchandise played a key role in both reboots.
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